Cut and Fold Techniques for Promotional Materials is a unique collection of over 40 attention-grabbing cut-and-fold designs that when printed and illustrated form memorable give-aways to promote and advertise services and products. The book provides a one-stop source for novelty promotional materials, many appearing in print for the first time. Some designs are interactive toys that turn inside out or reveal hidden faces when played with, others are more practical, offering ingenious ways to fold-up letters, brochures and posters, or to create novelty envelopes and leaflets. All the designs will enhance a message or presentation, grabbing attention in ways that simple printing can never achieve. Following the elegant, easy-to-follow style of Paul Jackson’s other titles for Laurence King, Cut and Fold Techniques for Promotional Materials is an essential resource for marketing professionals and design students, and an inspirational guide to anyone looking to enhance the presentation of their product or service.
By (author) Paul Jackson
Folding techniques to make three-dimensional forms from sheets of fabric, cardboard, plastic, metal and many other materials. Explains key techniques of folding, such as pleated surfaces, curved folding and crumpling. Covers over 70 techniques, step by-step drawings, crease pattern drawings, and a CD containing all the crease pattern drawings. By Paul Jackson.
This new, fully revised and updated version of STRUCTURAL PACKAGE DESIGNS contains 100% structurally accurate packaging templates for immediate use. The enclosed CD also contains demo versions of Adobe Illustrator(R) plug-ins that provide amazing design possibilities, including scaling and adding graphics to your package, as well as simulating the folding sequence and viewing the design in 3D from various angles.